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Research papers

Employing individual diaries for radio measuring

This paper considers several issues: whether there is a drop in the total level of radio listening from day one to day seven during a one-week diary; whether the number of stations in a diary influences the total level radio listening; and finally...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Kristian Arnaa
Company: KANTAR TNS Malaysia
June 15, 1999
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Citation

Arnaa, K. (1999a, June 15). Employing individual diaries for radio measuring. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/employing-individual-diaries-for-radio-measuring


Research papers

Putting market research at the heart of the media planning process

This paper looks at the challenges faced by advertisers in Latin America in making the most efficient use of their advertising budget. The paper starts by discussing what advertising efficiency is and how that can be optimised. It then goes on to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Aurora Yasuda, Scott Spence
Companies: IBOPE Inteligencia, KANTAR TNS Malaysia
June 15, 1999
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Citation

Yasuda and Spence (1999a, June 15). Putting market research at the heart of the media planning process. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/putting-market-research-at-the-heart-of-the-media-planning-process


Research papers

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen
Company: KANTAR TNS Malaysia
October 20, 1998
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Citation

Arnaa, Randrup, Beckmann and Hansen (1998a, October 20). Profiling media users. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/profiling-media-users


Research papers

The future- predictable or otherwise

The thesis of this paper is that senior executives in most companies (if the major pharmaceutical companies are a fair indicator of corporate management) have little incentive to anticipate the long term let alone act upon it. Any paralysis toward...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephen Godwin
Company: KANTAR TNS Malaysia
September 1, 1998
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Citation

Godwin, S. (1998a, September 01). The future- predictable or otherwise . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-future--predictable-or-otherwise-


Research papers

Focusing knowledge on the issues

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Jean Mcdougall, Sue Gardiner
Company: KANTAR TNS Malaysia
September 1, 1998
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Citation

Mcdougall and Gardiner (1998a, September 01). Focusing knowledge on the issues . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/focusing-knowledge-on-the-issues-


Research papers

Why are some local brands more successful than any other brand?

Branding is an inevitable reality of marketing personnel and increasingly more brands are created to be viable in an international context. When crossing borders a question remains: whether to promote international image or to act local. The current...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Aivar Voog, Ulle Parnoja
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Voog and Parnoja (1998a, June 15). Why are some local brands more successful than any other brand?. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/why-are-some-local-brands-more-successful-than-any-other-brand-


Research papers

A lesson for the European Monetary Union?

China, with 1.2 billion people and 300 million television households, is fast becoming one of the largest advertising markets in the world. In early 1996 China had approximately 107 different television ratings surveys and there was little hope of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Justin Cahill
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Cahill, J. (1998a, June 15). A lesson for the European Monetary Union?. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/a-lesson-for-the-european-monetary-union-


Research papers

Measuring advertising on the web

This paper is an executive summary of the Online Advertising Effectiveness Study which the Internet Advertising Bureau commissioned MBinteractive to conduct. The study was designed to help value the advertising impact of online communications since...

Catalogue: The Worldwide Internet Seminar 1998
Author: Rex Briggs
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web


Research papers

Beyond server log files

This paper identifies and discusses the weaknesses of server log file based web site measurement systems concluding that these systems are undercounting the real audience accessing web sites due to web pages being cached. The paper details and...

Catalogue: The Worldwide Internet Seminar 1998
Author: Andrew Jarrett
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Jarrett, A. (1998a, June 15). Beyond server log files. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/beyond-server-log-files